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Know the Lingo

As an entrepreneur you need to know the lingo of your potential clients. If your client is in the restaurant business you need to know what front and back of the house means. Why it’s important and how to use the terms. Focusing on high tech, then SMS and IOS are important terms. In the Continue Reading

How to Advertise at a Local Gas Station

Gas stations are located in highly visible areas at major intersections, on the perimeter of strip malls and near fast food restaurants. During busy periods hundreds of customers have the opportunity to see the advertising at the station. Take advantage of that potential with several different advertising methods and media. Keep marketing messages short, succinct Continue Reading

How to Market Fine Foods

Fine foods run the gourmet gamut from asparagus in aspic to zinfandel zabaglione. Getting the food from your shelves to the customer’s kitchens depends on effective marketing strategies. Whether you run a fine foods shop or make just one special product, potential buyers need to know about you and your business. First Step in How Continue Reading