Keywords are the key to unlocking traffic
Well-written content on your business’s website is great, but you need eyes on that content or it’s wasted. “Build it and they will come,” only works in the movies. You have to give your potential customers — visitors — a road map to find you.
So how do you do that? One way is through using keywords in the content. For example, let’s say you are a contractor specializing in bathroom and kitchen remodels. Those two rooms seem to go together. You use the keyword phrases bathroom decor, bathroom remodel, small bathroom design and bathroom design ideas for small spaces. Bathroom design for small spaces is an example of a longtail keyword.
There is less competition — other websites that provide similar services — for longtail keywords than shorter phrases. This means your site has a higher probability of showing up on the first page of results when someone puts the phrase into a search engine. That’s important because research shows that most people only look at the results on the first page.
Another important aspect of helping visitors find you is also including geographic keywords. Going back to the bathroom design service, if it’s located in Miami, Florida it doesn’t do either the searcher or the company any good, if it pops up for someone searching for a design service in New York.
On-page search engine optimization using the appropriate keywords is important but so is off page. That however is the subject of another blog. Your traffic depends on how well you optimize.