Home » Month: February 2016

How to Advertise at a Local Gas Station

Gas stations are located in highly visible areas at major intersections, on the perimeter of strip malls and near fast food restaurants. During busy periods hundreds of customers have the opportunity to see the advertising at the station. Take advantage of that potential with several different advertising methods and media. Keep marketing messages short, succinct Continue Reading

Business Plan Tip: Don’t Tell People You Have Little or No Competition

This is a Fatal Flaw seen in many business plans. Everyone likes to think that their product or service is so unique that no one else can successfully compete against it. In rare instances, a new technology may come on stream that truly is a new and better solution to a problem, but even then Continue Reading