Business Plan Basics

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About Brian Hill, Dee Power and
Profit Dynamics Inc.

Profit Dynamics Inc. founded by Brian Hill and Dee Power in 1987 and located in Fountain Hills, Arizona (just outside Phoenix), is a research and consulting firm. The company focuses on entrepreneurs, small and mid-sized companies, and has assisted in the preparation and review of hundreds of business plans.

Over the last fifteen years, Hill and Power have conducted extensive research on venture capital, private equity/angel investors and entrepreneurs. That research is the basis for their two books, "Attracting Capital From Angels" and "Inside Secrets To Venture Capital"

While Profit Dynamics is physically based in Fountain Hills, Arizona, consulting clients have come from all over the United States, Hong Kong and Europe.

Selected Clients have been in the following industries: Metal Fabrication, Data Processing Co., Broadcasting Equipment, Entertainment, Cable TV, Medical, Products, Sports Facilities, Consumer Product Manufacturer, Personal Care Product, Insurance Company, Software Developer, Water Bottling and Delivery, Financial Services, Sports Equipment, Software Publisher, Radio Broadcasting, High Tech, Restaurant, Food Services, Hospitality, Recreation, Telecommunications, Online Training Solution Internet Presence Provider, Internet Entertainment Company, Internet Music Company.

About the Authors

Brian E. Hill has a Master's Degree in Business Administration, with a specialization in finance. He has worked for a large financial institution, a diversified natural resource firm and a hospitality company.

He has advised several hundred companies across the US, specializing in business planning and finding capital. He has written articles and has been interviewed as an expert in the venture capital industry for numerous publications including Smart Money, BusinessWeek online, and Business Journals in several major cities.

Five years ago, he became a full-time writer of nonfiction and fiction books, as well as screenplays. He has studied screenwriting at UCLA-Extension and won 2nd Place in the 2005 Phoenix Film Festival Screenwriting Competition.

Dee Power also has an M.B.A degree. She has worked as a financial executive for the Governor's Office of Arizona, a retail firm and a major hospitality organization.

Dee designs and maintains the company's websites, as well as their site as authors,

Dee has been interviewed as an expert on the publishing industry from the author's point of view by The New York Times, Washington Post, the Associated Press and various local publications.

Published Books

Non Fiction

The Making of a Bestseller The Making of a Bestseller: Success Stories From Authors and the Editors, Agents and Booksellers Behind Them The exciting journey to the top of the bestseller lists, as seen through the eyes of celebrated authors, editors and literary agents. Over 195,000 books are published every year: the odds are less than 1% to successfully climbing the bestseller list. What separates the winners in the battle for bestseller status?

Attracting Capital From Angels John Wiley & Sons Attracting Capital From Angels How Their Money and Their Experience Can Help You Build a Successful Company offers all the information entrepreneurs need for finding elusive angel investors.

Inside Secrets To Venture Capital John Wiley & Sons Inside Secrets To Venture Capital The inside story on finding the venture capital your business needs to grow.


Over Time Over Time $19.95, ISBN 0974075416. A story of lost loves, found glory, and business treachery. Time is running out for Dan to save the business that took his family sixty years to build. Kelly�s lifework crumbles around her. Mike thinks he�ll always be the guy watching the world from the sidelines. Mark dies just when his dream of playing football for the Green Bay Packers seemed within reach.

Then a letter lost for twenty years arrives and sends the game of life into overtime. It all comes down to a desperate financial gamble, a football game for the ages, and the emotional reunion of four friends who could not be separated by time, distance or even death. All this �team� needed was a little more time than reality normally grants us.


Hill and Power have written over 100 business plans and reviewed hundreds more. They have advised thousands of entrepreneurs in their search for capital and preparation of their business plans.

Their web site,, was one of the first web sites established to assist entrepreneurs in their search for capital and has been recognized as a valuable resource. There are nearly 600 venture capital companies linked from as well as numerous angel networks, Small Business Development Sites and more.

Areas of Expertise

Venture Capital, Private Investors, Angel Networks, Entrepreneurs, Business Planning, Finding Capital, Writing and the book publishing Industry.

Guest Speakers

Both Brian Hill and Dee Power have been invited as guest speakers to present on business planning, finding investors, venture capital, and other topics. They've presented at the Small Business Development Centers, Thunderbird International Graduate School of Management, Arizona Small Business Association, College of Advancing Computer Sciences, Arizona Software Association and the City of Phoenix as well as business groups.


Venture Capital Surveys

The last five year�s Venture Capital Surveys surveyed over 250 venture capitalists and asked such questions as how many business plans do they receive in a year, what is the most critical factor in their investment decision, how do they find the deals, what is the most common reason they decline to invest, and what is the most critical mistake entrepreneurs make in their business plan.


Power and Hill have published articles or have been interviewed as experts on business and book publishing topics in Business Journals across the country, LA Times, Orange County Register, San Jose Mercury, American Venture Magazine, Entrepreneur's Business Startups Magazine, BusinessWeek Online, Smart Money, Entrepreneur, Investor's Daily and many regional publications.


Business Plan Basics